SELLING OUT & LOSING INTEGRITY

"At what point do you think an artist, designer, or brand has SOLD OUT?"

There are plenty of people who create art for the love with no intention of creating for business. It’s the difference between wanting to be a professional and wanting to be a hobbyist. The purpose of business is to sell a product at a profit, so it’s important to remember that there is no selling out without first being able to sell. But the concept of selling out is not based on who buys your product, the volume at which you produce it or the vehicles you use to sell it. Selling out is about sacrificing the integrity of your art strictly for the sake of making money. And only the artist can control that. 

The best way to gauge whether you’re on the path to selling out or risking your creative integrity is to ask, “When all I wanted was to do this for the love, would I be doing what I’m doing right now for the money?”. If the answer is no, it’s a good time to reconsider your motivations.

- Bryan Espiritu #brycry

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